So, on the eve of my trip to the Yoli Convention, I am sifting through the plethora of advertising sites that I have looked at some point and was thinking just how frustrating and down right frightening it can be for someone who has never been very involved with the internet before....and this is coming from a woman who has literally spent her entire career managing online portfolios!
So, this may be of use to those just starting out...or maybe you think I am full of complete rubbish - I am ok with both LOL.
These are some tips from me to you:
1) Facebook Ads - work a charm to drive traffic to your site. They truly do. Don't expect a huge conversion rate though. I am finding it is a fabulous tool to get the word out, but it does not yield 30 prospects a day for us folks who can't afford to spend $400 a day advertising :-) But what I do love about them is that you can in real time set your bids, the ads are approved quickly and you can switch through your ad portfolio easily. A good set up I think.
2) Google Ads - Simply rock. Expensive but such a steady prospect list and you can truly target a group of people out there. Plus they provide you with a great tool to see what key words are working and what isn't.
3) Ad Targeting (adknowledge eg) I think I like them...think. Not sure yet. The reason being is that it seems slow to ramp up. Again, a lot of clicks through but not sure on the conversion/retention front.
Tools that I adore which are....FREE!
1) bit.ly - totally awesome - OMG, how great is it to see what people are clicking on, what drives your traffic etc. Just starting to use it but it works a charm it would seem - will keep you updated on that one.
2) Business Neighborhoods - Like MerchantCircle, PartneredUp, LinkedIn - Great to network, meet others in the industry. Yoli folks are a fun bunch so socializing is easy with us :-)
3) Twitter - if you love to chat, this is the tool for ya. Yes, yes, all strategies aside, I just think it is fun to get on there, speak your mind, concisely of course.
4) Search Engine directory listings: There are a bunch of places that will charge you to do this - yes, it would yield immense results, but let's face it, us start up folk don't have such a cash flow for that yet. One day, one day. But have a dig about and there are tons of services that will push your site through the various search engines for you. Be warned - this does take 6-8 weeks to yield fruit because, well it's free. Those that pay that large sum of money get there first. I say, it is worth the wait.
Ok, that is it for my ramblings today - I am thinking about pulling together some status reports for you guys along the way so that you can see how things work. Let me know if you have anything particular you want me to track for you!
This is a business for most of us - something we all would love to do full time. I know I would love to run my Yoli business all day long. But to get there, we have to start somewhere and work at it. One day at a time. My Opa (Grandpa in German)always told me: "Things that you work hard at are worth having and stay with you - things that come easy are gone just as easy". I do so believe that.
I hope to meet many of you fellow Yolians in Vegas - for those who are new to it - check us out - Yoli is fabulous. Of course, a link to our site: http://allthegood.goyoli.com Join us, it is one of the best moves you can make!
God bless all.
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